Closing Runway
La colección “Frontera”, de las mexicanas Julia y Renata en Plaza Mayor, fue una declaración poderosa de memoria, identidad y modernidad.
Fundada en 1993 por las hermanas Franco, la marca se ha distinguido por su moda conceptual, atemporal y sin concesiones a lo decorativo. Su método parte de la experimentación, incluso del error, como un camino creativo.
Frontera explored the idea of limits—physical, emotional, cultural. As the designers explained, the first frontier we all inhabit is the body: how we protect it, how we carry it, how we present it to the world.
This reflection translated into garments that were ethereal and fluid, with oversized cuts and soft draping designed not to define boundaries but to dissolve them. Modular construction and uninterrupted lines spoke of poetic freedom.
The palette drew on mineral tones—ash grey, basalt, gunpowder—with striking accents of red pepper and obsidian black, evoking landscapes that were at once sensual and stark. Fabrics included chiffons, silk crêpes, satin silks blended with metallic linen, creating layered, enveloping compositions that embraced the body with ease.
Silhouettes moved between oversized bermudas and relaxed tailoring, combined with sheer fabrics that floated, alongside sculptural draping that created volume without effort.
A highlight of the show was the conceptual jewelry by Lorena Zertuche (Loló): tortillas and totopos cast in 18-karat gold, along with miniature charro hats and huaraches turned into necklaces and earrings. Everyday Mexican symbols elevated into cultural artifacts. Complementing this, artisans such as Bakú Artesanal contributed reinterpretations of huaraches, woven textiles, and recycled materials, reinforcing a dialogue between tradition and contemporaneity.
The show closed with Pedro Infante’s El Canto del Brasero, a nostalgic note that became a poetic invitation to reflect on distance, heritage, and belonging.
With Frontera, Julia and Renata proposed fashion as introspection and memory, but also as creative resistance. With serenity and conviction, they reminded us that the everyday—a tortilla gilded in gold, a sober suit reimagined—can become art when viewed with sensitivity. Their finale left Medellín with the certainty that true timeless elegance is also an act of freedom.










