TRENDS FORUM 

THE HEART OF COLOMBIAMODA 2024, A MUST-VISIT TO DISCOVER THE FOUR DESIGN AESTHETICS OF THE SEASON. 

DATE:

July 23 - 25

HOUR:

9:00 a.m. to 5:00 p.m.

LOCATION:

Hall Central Plaza Mayor Medellín

As a first step in understanding our consumer and creating relevant products, we present you with seasonal predictions, identifying the key cultural sentiments that will drive consumer needs and expectations. From there, we then explore how those cultural sentiments interact with each other to influence color and design priorities – this is what we call a design aesthetic.  

FRAGILITY 

IMMERSIVE

SENTIMENTAL