Circular Fashion Market

The Circular Fashion Market returns to Colombian Fashion Week alongside Coca-Cola, as the stage created to showcase brands with circular processes or business models from the ground up.

Selected Ventures

SLOW

Location: Medellín

Manages, recovers, and transforms textile waste into decorative objects, furniture, and regenerative surfaces.

5 years of experience.
Collects post-consumer and post-industrial textile waste from companies, brands, and organizations.
Sorts materials to identify the best recovery and reuse opportunities. In some cases, textiles are donated.
Promotes education and awareness around the circular economy through talks, workshops, and collaborative projects with companies, designers, and communities.

SOMOS MARTINA

Location: Bogotá

A women-led Certified B Corporation that designs and sells reusable absorbent underwear for menstruation, postpartum recovery, and incontinence.

7 years of experience.
Certified B Corporation.
Products made with BCI-certified organic cotton, free of harmful chemicals and fully traceable, reducing environmental impact from the design stage.
Promotes reduced consumption through education on product use, care, and reuse.
To date, their products have replaced 18 million disposable pads and tampons.

TEFFITY

Location: Bogotá

Colombian jewelry brand that transforms recovered materials into designer pieces. Using artisanal techniques, they create unique jewelry from silver recovered from X-rays and waste generated during the emerald-cutting process.

Promotes the efficient use of raw materials, waste reduction throughout production processes, and the use of reusable, low-impact packaging.
Approximately 80% of its products are made with reclaimed raw materials.

PATIAMARILLOS

Location: Barichara

They honor the tradition of rural Colombian footwear by using recycled textiles made from post-industrial cotton blended with recycled PET bottles. They work alongside artisan communities that value craftsmanship—creating each piece with care, intention, and without excess.

7 years of experience.
100% of their products are made with recyclable materials.

TUNATU

Location: Santa Marta

A company that creates garments using sustainable textiles, natural fibers, recycled cotton, and materials developed from recycled plastics. By integrating responsible production processes, they reduce environmental impact and transform waste into valuable raw materials, reinforcing their commitment to sustainability, the circular economy, and environmental conservation.

6 years of experience.
Recognized as a Green Business (Negocio Verde) by CORPAMAG.
Operates under a Zero Waste policy.
Uses rainwater and natural dyes.

VERANERA

Location: Medellín

Designer jewelry brand that works with recycled bronze sourced from local industries, silver recovered from medical X-rays, and reclaimed silver from pre-owned jewelry, giving these materials a second life.

Produces with zero material waste.
70% of its materials come from industrial waste streams.

ZORRO GRIS

Location: Medellín

Contemporary gender-neutral fashion brand committed to responsible production through limited-edition collections, local manufacturing, direct-to-consumer sales, the use of natural materials, and timeless design as a core sustainability principle.

Experience participating in trade shows and industry fairs.
Customer experience–driven business model.
Offers samples and prototypes at reduced prices.

PLISSE

Location: Bogotá

Creates versatile and inclusive pieces designed to accompany its community across different moments, destinations, and forms of self-expression. The brand draws inspiration from symbolism to create meaningful designs.

5 years of experience.
Signature prints inspired by the designer’s personal experiences, celebrating Colombian culture, with a special focus on the Pacific region.
Sorts materials to identify the best recovery and reuse opportunities. In some cases, textiles are donated.
Promotes education and awareness around the circular economy through upcycling workshops, sustainability talks, and natural fiber weaving sessions for the community.

MAR DE GEA BEACHWEAR

Location: Palmira

Creates beachwear, accessories, and corporate souvenirs made from reclaimed materials—including recycled bottles, bottle caps, nylon, cornstarch, and sugarcane bagasse—featuring exclusive prints inspired by local landscapes and cultural identity.

5 years of experience.
Signature prints inspired by the designer’s personal experiences, celebrating Colombian culture, with a special focus on the Pacific region.
Sorts materials to identify the best recovery and reuse opportunities. In some cases, textiles are donated.
Promotes education and awareness around the circular economy through upcycling workshops, sustainability talks, and natural fiber weaving sessions for the community.

RIOCORALES

Location: Medellín

Sustainable swimwear brand born in Colombia, inspired by the vitality and diversity of the natural world. Each piece features original illustrations of ecosystems, flora, and fauna, celebrating the beauty of bodies in all their shapes and forms.

4 years of experience.
Uses responsibly sourced materials, including recycled PET fabric made from post-consumer plastic bottles, as well as cotton and linen.
Handmade to order, with each garment crafted individually to eliminate overproduction and excess inventory.
Packaging made from bijao leaves, completely replacing plastic with a biodegradable, locally sourced plant-based material deeply rooted in Colombian culture.

NOSTRUM

Location: Bogotá

Colombian conscious fashion brand that transforms surplus textiles, pre-owned garments, and reclaimed materials into contemporary pieces with high aesthetic value. Its approach combines experimental design, upcycling processes, and small-batch production to create unique clothing and accessories that extend the lifespan of materials while reducing the fashion industry's environmental impact.

5 years of experience.
Promotes the responsible use of resources by extending the lifespan of existing textiles and materials, reducing the demand for new raw materials and the resources required to produce them.

ÁMALA

Location: Yopal

Conscious fashion brand that transforms Colombia’s iconic species into illustrated pieces, positioning nature as a cultural symbol. Ámala creates designs rooted in storytelling, purpose, and measurable impact. The brand uses fabrics made from recycled PET, holds the Gold Sustainable Fashion Seal as a certified Green Business, and is currently pursuing B Corporation certification.

9 years of experience.
Certified Green Business with the Gold Sustainable Fashion Seal.
Currently in the process of becoming a Certified B Corporation.
Uses fabrics made from recycled PET.
Transforms Colombia’s biodiversity into a design narrative that promotes conservation and conscious consumption.

ARTE Y NATURALEZA

Location: San Gil

Family-owned artisanal weaving company founded in San Gil, Santander, more than 30 years ago. Using cotton pita—a soft, durable, long-lasting natural plant fiber sourced from the region—they handcraft crochet bags, hats, wallets, cosmetic cases, and backpacks. Their value proposition is rooted in handmade craftsmanship, regional natural materials, designs inspired by the Guane culture, made-to-order production, and exceptional durability that challenges fast-fashion consumption.

More than 30 years of experience.
Handcrafted using natural fibers sourced from the region.
Made-to-order production that prevents overproduction.
Designs inspired by the Guane culture, helping preserve Colombia’s artisanal heritage.
Highly durable products that encourage responsible consumption.

DERIVE

Location: Bogotá

Colombian conscious luxury brand that transforms fashion into a vehicle for cultural preservation and social impact. For more than 10 years, the brand has partnered with Indigenous artisan communities, rural artisans, and women heads of household to create one-of-a-kind pieces that combine contemporary design, ancestral techniques, and exceptional craftsmanship. Its approach is built on responsible production, limited-edition collections, and made-to-order garments, fostering more conscious consumption and a longer-lasting relationship with fashion.

More than 10 years of experience.
Limited-edition and made-to-order production to prevent excess inventory.
Conscious luxury model focused on quality, traceability, and responsible consumption.

DISPARATE

Location: Bogotá

Colombian sustainable footwear brand that transforms recycled and low-impact materials into versatile, comfortable, and durable products. Its value proposition is built around designing shoes that adapt to different moments of the day while encouraging more conscious consumption through the philosophy of “buy less, choose better.” The brand integrates circular economy principles by using recycled materials, renewable components, local production, and timeless design that extends the lifespan of its products. Disparate has been recognized as a Verified Green Business and has participated in national and international sustainable fashion platforms, establishing itself as a brand that creates environmental, social, and economic value through design.

Verified Green Business.
Uses recycled materials and low-impact components.
Local production based on circular economy principles.
Participates in national and international sustainable fashion events.

FISAME

Location: Valledupar

Sustainable fashion brand that transforms materials and production processes into pieces with identity, artistry, and purpose. Its value proposition is rooted in the creation of handcrafted clothing and footwear through upcycling techniques, textile scrap reuse, hand-finished details, embroidery, natural pigments, and low-impact production processes. At Fisamë, fashion is seen as a force for positive change, bringing together creativity, the circular economy, and artisanal tradition in exclusive collections.

6 years of experience.
Integrates upcycling processes and the reuse of textile offcuts.
Incorporates embroidery, handcrafted detailing, and natural pigments.

HUELLA NATURAL

Location: Carthage

Conscious design brand that transforms textiles into an aesthetic, emotional, and sustainable experience. Its approach combines artisanal craftsmanship, material recovery, and natural printing techniques to create pieces that honor time, place, and the relationship between people and nature. By using reclaimed fibers, botanical dyes, and low-impact production processes, the brand turns each garment into a symbol of transformation and longevity. More than simply creating clothing, Huella Natural encourages purposeful consumption and a more conscious way of living.

Integrates ecoprint and botanical printing techniques.
Uses reclaimed fibers and low-impact production processes.
Handcrafted production that prioritizes natural materials.

INFINITA ES INFINITA

Location: Bogotá

INFINITA transforms original illustrations into garments that encourage self-expression. The brand embraces conscious, small-scale production, using recycled materials and resource-efficient processes, including heat-transfer printing that significantly reduces water consumption. It also builds long-term partnerships with workshops led primarily by women, strengthening local production capabilities and promoting a more transparent and people-centered value chain. INFINITA further advances circular innovation through INFINITA LAB, a project currently in the prototyping phase that transforms textile waste generated during production into new materials, functional objects, and design pieces—reimagining waste as a valuable environmental, creative, and economic resource.

Conscious production using recycled materials and resource-efficient processes.
Heat-transfer printing that significantly reduces water consumption.
Develops INFINITA LAB, an initiative that transforms textile waste into new materials and products.

INGRID WAGNER

Location: Zipaquirá

Colombian designer jewelry brand specializing in artisanal luxury, transforming metals into timeless sculptural pieces. The brand follows a circular economy and zero-waste model, transitioning toward the exclusive use of silver recovered from medical X-rays to eliminate the environmental impact of virgin mining while reusing 100% of its production waste. Its value proposition combines the ancestral craftsmanship of local artisans—through techniques such as chasing and lost-wax carving—with unisex design and exceptional durability. By offering restoration services, the brand extends the lifespan of every piece. Free from single-use plastics and using certified packaging, it actively promotes conscious consumption.

Circular economy and zero-waste business model.
Transitioning toward the exclusive use of silver recovered from medical X-rays.
Reuses 100% of production waste.

FLOWERS RYGSAS

Location: Marinilla

Colombian brand that transforms flowers grown at Flowers RYG into handcrafted jewelry with identity, sustainability, and high aesthetic value. Its value proposition spans the entire process—from cultivation to the finished piece—integrating environmentally responsible practices while promoting the circular economy. Every creation is handcrafted by rural women and women affected by conflict, generating opportunities for inclusion, income, and community development. By combining the natural beauty of Colombian flowers with contemporary design and artisanal craftsmanship, the brand creates unique accessories that tell a story of resilience, beauty, and transformation.

Integrates responsible practices from cultivation through the finished piece.
Transforms Colombian flowers into handcrafted jewelry with high added value.
Combines social impact, the circular economy, and contemporary design.

ÁGATA MARÍA

Location: Pasture

Social impact fashion brand that co-creates with Indigenous communities in Colombia, preserving ancestral textile techniques through responsible production, traceability, and conscious consumption. The brand transforms traditional craftsmanship into timeless pieces that create economic opportunities for women artisans while celebrating Colombia’s cultural heritage.

Co-creates with Indigenous communities in Colombia, preserving ancestral textile techniques.
Promotes traceability and responsible production throughout its entire value chain.
Creates timeless, high-quality pieces that encourage conscious consumption.

SELVA Y FLORA

Location: Medellín

Textile studio that transforms natural fibers through hand-painting, printing, and dyeing techniques using pigments derived from natural elements and reclaimed materials. Its approach combines art and sustainability, creating high-value pieces through continuous exploration of color, texture, and textile experimentation. Guided by circular economy principles, the studio demonstrates how waste can be transformed into valuable resources that generate new environmental, cultural, and productive opportunities for the fashion industry.

Transforms natural fibers using dyes and pigments derived from natural elements and reclaimed materials.
Integrates art, textile experimentation, and circular economy principles into its production processes.
Demonstrates the potential of waste as a valuable resource for the fashion industry.

Green Talks Programming

TUESDAY, JULY 28

10:00 A.M

CONVERSATION

UNLEARNING: RETHINKING THE CLOSET FROM A DIFFERENT PERSPECTIVE

This conversation invites us to see getting dressed as something deeper than an aesthetic choice: a space where desire, the body, gender, consumption, class, and memory intersect. It encourages us to dismantle the closet as a showcase of trends and instead understand it as a political, emotional, and material archive. The session opens up an uncomfortable yet necessary question: what if sustainability didn’t begin with buying “better,” but with unlearning why we believe we need so much, so fast, and all the same?

Mariana Robledo

Founder of Los Malvestidos

Juliana Estrada

Creator and General Director at Riddance

María Camila Giraldo

Creative Director at Materia Cruda

Moderator

Daniela Casas Perea

Content Creator

11:00 A.M

EXPERIENCE

FASHION TRIBUNAL

A panel of judges reviews real, anonymized fashion cases—including brand campaigns, product labels, and sustainability claims. Each judge has two minutes to deliver their verdict: Greenwashing or Genuine. The results are revealed live.

Gabriel Lamus

General Manager, Hotel V-Grand

Alejandra Gómez

Director, Fashion Business Program, Sergio Arboleda University in partnership with Inexmoda

Gabriela Toro

Researcher, Knowledge & Corporate Affairs, Inexmoda

Moderator

Paula Lovera

12:00 P.M

CONVERSATION

BUY LESS, CHOOSE BETTER: THE UNCOMFORTABLE CONVERSATION

This conversation opens a necessary reflection on desire, habit, and responsibility behind every purchasing decision. At a time when sustainable fashion risks becoming a new aesthetic of consumption, the speakers will question the urgency of constantly buying new items, the seduction of immediacy, and the idea that buying “better” simply means switching labels. Buying less is not about giving up style; it is about sharpening our eye, rebuilding our relationship with what we wear, and recognizing that perhaps the true contemporary luxury is not having more, but knowing how to choose, care, repeat, and inhabit fashion with intention.

Joan Sebastían Grey

Founder at Jhoan Sebastián Grey

Claudia Bahamón

TV Host, Founder of BeClá and Conexión Océanos, and Climate Reality Leader

Moderator

Angélica Díaz Granados

Founder of Vestti

1:00 P.M

OPENING SESSION: CIRCULAR FASHION MARKET & GREEN TALKS

THREADS THAT CONNECT: CORPORATE PURPOSE, ARTISANAL HANDS, AND THE FUTURE OF THE FASHION SYSTEM

This opening conversation of the Circular Fashion Market brings together three voices that are building circularity from very different perspectives: Johana Cerpa from the Vice Presidency of Coca-Cola FEMSA Colombia, where she leads initiatives focused on circular economy, gender equity, and ecological restoration; María Mercedes Botero Posada, psychologist, emeritus professor, and founder of the Knitting Clubs, where more than 215 women from vulnerable communities use knitting as a pathway toward economic autonomy and emotional well-being; and Andrés Valencia from Inexmoda, through the Sustainability Roadmap, Green Talks, and the Materials Library—an institutional commitment to transforming the fashion industry. The thread that connects them is a shared belief: circularity works when it moves beyond being a communication strategy and becomes business, community, and knowledge at the same time.

Johana Cerpa

Legal and Corporate Affairs Vice President at Coca-Cola FEMSA Colombia

María Mercedes Botero Posada

Psychologist | Emeritus Professor at Universidad del Norte | Consumer Psychology Expert at Atlántico Knitting Clubs

María del Mar Vélez

Transition Finance Manager – Sustainability, ESG & Sustainable Finance

Banco de Bogotá

Moderator

Andres Valencia

Marketing Director at Inexmoda

2:00 P.M

CONVERSATION

WE NEED TO TALK: FASHION AND THE LAND WE ARE MADE OF

This conversation proposes an urgent reflection on the deep and often broken relationship between fashion, territory, and the resources that make it possible. Beyond discussing sustainable garments, this space invites us to look at the industry from its origin: the land that produces fibers, the water involved in processes, the hands that transform materials, and the waste left behind when desire fades. With a critical perspective, this conversation questions the idea of nature as a mere input and raises an essential question: what would it look like to dress ourselves if we understood that every garment not only touches the body, but also the planet we inhabit and are part of?

Verónica Franco

Founder and Director of Tigre de Salón

Isabella Spataro

Founder, CEO and Creative Director of Della Terra Apparel SAS

Mateo Perea Bernal

Historian and Artisan at Tejidos Chakana

Moderator

Daniel Restrepo

Founder of Tenemos Que Hablar

3:00 P.M

CONVERSATION

NOTHING GOES TO WASTE: WASTE, TERRITORY, AND LATIN AMERICA'S NEW MATERIALS

Latin America is home to many of the raw materials the world is looking for—but turning them into viable products is a different story. This conversation brings the discussion around biomaterials down to earth, exploring what happens between the laboratory and the finished garment, how universities protect patents while searching for manufacturing partners, why materials that perform well in the lab behave differently under real-world storage conditions, and what it takes to educate a market that still assumes recycled materials should cost less. Drawing on the research of Biofilia Material in Colombia and the innovations developed by ESCARAPELA at the University of Guadalajara, alongside the perspective of Zorro y Jaguar as designers who work with these materials every day, the discussion connects science, design, territory, and business. The goal is not to replace conventional materials, but to learn how to coexist with biomaterials in new ways—reconnecting with local territories through resources that others still see as waste.

Mauricio Vasquez

Founder at Biofilia Material

Larisa Esparza

Professor and Researcher at the University Center for Art, Architecture and Design (CUAAD), University of Guadalajara

Moderator

Modera: Camila Romero

Commercial Director at Zorro y Jaguar

Moderator

Carolina Ruíz

Creative Director at Zorro y Jaguar

4:00 P.M

CONVERSATION

THE SHARED CLOSET: WHY THE GENERATION THAT BUYS THE MOST IS ALSO THE ONE THAT RESELLS THE MOST

This conversation opens a discussion about the paradox of a generation highly stimulated by novelty, yet increasingly willing to resell, circulate, and re-signify what already exists. It questions whether resale is a real response to overconsumption or simply a more “cool” version of the same impulse to buy, let go, and buy again. In this exchange, we will explore whether circularity is truly transforming our relationship with desire or simply making the speed at which we rotate our wardrobe more efficient.

Catalina Jaramillo

Manager, Creative Director and Curator at Segunda Historia

Edwin Alvarado

Founder of Closeando and Loopa & Zero

Ana Jimena Sánchez

Country Manager of GoTrendier in Colombia

Moderator

Alejandro Gil

Research Professor at Institución Universitaria Salazar y Herrera

WEDNESDAY, JULY 29