Inexmoda Knowledge Set
DESCUBRE las conversaciones e ideas que te ayudarán a entender cómo las marcas están transformando la industria.
CONVERSACIÓN
GROW
VALUE
BRAND UNIQUE
Three perspectives for understanding the decisions redefining the fashion system.
Programming Body of Knowledge
TUESDAY, JULY 28
10:00 A.M
PV27 VISION CONFERENCE BY THE KNOWLEDGE LAB
A forward-looking perspective on the fashion industry, where the Knowledge and Corporate Affairs team triangulates primary and secondary sources of information to identify emerging consumer and behavioral trends. These insights are translated into key findings, opportunities, and actionable recommendations that drive business value across the creative industries.
Natalia López
Head of Knowledge and Corporate Affairs at Inexmoda
Sofia Arango
Knowledge Coordinator at Inexmoda
Gabriela Toro
Knowledge Researcher at Inexmoda
Juan José Gallón
Corporate Affairs Researcher at Inexmoda
11:00 A.M
INTERVIEW
UNIQUENESS IS THE NEW LUXURY
We open the Colombiamoda 2026 Knowledge Hub with a strategic conversation on how contemporary luxury is no longer defined solely by price, exclusivity, or traditional heritage. Instead, it is being shaped by identity, differentiation, authenticity, value proposition, curation, and the ability to connect culturally with new consumers and markets. This session aims to ground the overarching theme of the fair through the perspective of two internationalexperts who have spent over 20 years selecting, developing, and positioning fashion, beauty, and design brands within high-value retail environments.
Nathalie Constanty
Consulting for Le Bon Marche – LVMH Group
Moderator
Sebastián Diez
Executive President, Inexmoda
12:00 P.M
CONVERSATION
THE EXPANSION PLAYBOOK: REALITY VS. EXPECTATION
Explore what it truly means to grow within the fashion industry and creative businesses, understanding expansion beyond numbers and approaching it from a human, strategic, and emotional perspective. The panel aims to shed light on the challenges, contradictions, lessons learned, and different paths to growth that exist today, drawing from real-life experiences and diverse business models.
Santiago Barrientos
Commercial Director, Marketing Director, and Creative Director at SBQ
Alejandro Crocker
Designer and Founder, Alejandro Crocker
Moderator
Jorge Duque Velez
Creative Director and Fashion Designer at Jorge Duque Vélez S.A.S.
1:00 P.M
CONVERSATION
CREATIVE LATIN AMERICA: A CULTURE IN MOTION
This conversation will explore how Latin American creativity is being shaped today at the intersection of music, fashion, image, and culture, and how these languages come together to project contemporary narratives from the region onto the global stage. The discussion aims to reflect on how artists, brands, and visual creators are expanding the creative universe beyond a single discipline, transforming Latin American identity into a dynamic cultural ecosystem—one that influences trends, builds brands, and creates new opportunities for the creative industries.
Pamela García
Consultant / Stylist
Sunday Projects LLC
Irma Martínez
Directora Creativa en Trendy Group
Stephanie Escobar
Fashion Styling in 2411 Consulting
Ivan Darío
Fashion Stylist
Moderator
Ana Galán de Brigard
Fashion Consultant, Fashion Critic & Content Creator
2:00 P.M
CONVERSATION
The Expansion Equation: Marketplace, Online Store, or Physical Store?
"Not every brand needs to be present across every channel. True expansion is about finding the right equation between brand, consumer, operations, and growth."
This conversation explores how brands can build an expansion strategy that aligns with their identity and value proposition by assessing the role of marketplaces, ecommerce, and physical retail within an omnichannel ecosystem. The discussion will examine the capabilities each channel requires—from product strategy, positioning, and customer experience to logistics and operations—to identify when, how, and where brands can achieve sustainable growth.
Lucas Lopez
President, Grupo ALV
Alan Bursztyn
Founder, MALVA & CEO, Krono
Diego de Vicente
Founder & CEO at MODDO
Moderator
Natalia Lopez
Head of Knowledge and Corporate Affairs at Inexmoda
3:00 P.M
CONVERSATION
AESTHETIC PARADIGMS: AI, INTUITION & DATA
Images have always been a source of power. But today, the way they are are created, shaped, and shared is undergoing a profound transformation. In this conversation, three of the industry's leading photographers explore the new aesthetic paradigms redefining fashion—where creative intuition ends, where data begins, and the role artificial intelligence plays in this evolving landscape. A conversation about how images are created, consumed, and ultimately transformed into business.
Andrés Espinosa
Photographer, Speaker at Open Studios
Cristina Salgar
Fashion Photographer at Cristina Salgar
Moderator
Juan Moore
Photographer at El Ojo de Juan
4:00 P.M
CONVERSATION
CONFERENCE + CONVERSATION: DESIGN AESTHETICS FALL WINTER 26/27
The aim of this session is to validate the trends presented by the Knowledge Lab and Future Snoops for the Autumn/Winter 26–27 season from a strategic perspective. We will examine how design aesthetics can permeate a brand—extending beyond the product itself to influence marketing strategies, visual merchandising, and various business lines. Understanding the vision held by industry-leading brands will be crucial to highlighting Latin America’s creative advantage and its potential to position itself as an epicenter for creating brands with a global outlook.
Sofia Arango
Knowledge Coordinator at Inexmoda
Isabel Henao
Creative Director in Isabel Henao / Concepto IH SAS
5:00 P.M
CONVERSATION
Uniqueness at Scale: Building the Brand Portfolios of the Future
"In a world of endless choice, competitive advantage no longer comes from offering more products—it comes from making better choices." Leading retailers and global platforms have developed a capability that few brands truly understand from the inside: identifying relevance before it becomes obvious, curating distinctive brand portfolios with intention, and creating the conditions for the right brands to scale without losing what makes them unique.
Drawing on her experience at ASOS and her work in brand strategy, growth, and omnichannel transformation, Shazmeen Malik explores how these selection and scaling mechanisms work—and what it means for Latin American brands to understand the rules of the game before trying to enter it.
Shazmeen Malik
Global Retail Executive | ASOS | Growth, Brand Strategy, Marketplace & Omnichannel Transformation
Matilda Kalaveshi
Head of Fashion Division Mana Group
WEDNESDAY, JULY 29
9:00 A.M
CONVERSATION
BRAND THERAPY: DNA, STORIES, AND AUTHENTICITY
Explore how authenticity, identity, and cultural narratives have become essential assets in building relevant brands across Latin America. Through a conversation between branding experts and leaders from the music industry, this panel aims to analyze how brand universes are created to emotionally connect with audiences—differentiating themselves through storytelling, cultural sensitivity, and the ability to represent new voices, aesthetics, and identities from the region.
Alejandro Cardona Vasco
Expert in Creativity, Brand Building, Leadership, and Storytelling
Alejandro Marquez
Art Promotion Leader at Codiscos
Julián Quiceno
Graphic Design Leader at Royalty Records
Alejandro Pelaez
Graphic Design at Discos Fuentes
Daniel Quiroz
Content Manager at Piso 21 / Juan Duque
10:00 A.M
CONFERENCE
Gen Z Toward FW 27/28: Identity, Desire, and Style in Latin America
Gen Z Toward FW 27/28: Identity, Desire, and Style in Latin America explores how this generation is redefining its codes of identity, consumption, and style amid uncertainty, hyperconnectivity, and a desire to belong. Drawing on Future Snoops archetypes, we will translate key signals for Latin America and examine how brands can connect with a generation seeking authenticity, emotional refuge, and more intentional products.
Ada Jolly
Head of Iberoamerica Future Snoops
11:00 A.M
CONFERENCE
CROSSING BORDERS: THE NEW GEOGRAPHIC AND CREATIVE EXPANSION
This conference will explore how Latin American brands are redefining international expansion—not only through entering new markets, but through a strategic vision that integrates creativity, business models, retail partnerships, and global brand building.
The panel will analyze how crossing borders today involves much more than exporting: it requires understanding cultural contexts, adapting value propositions, balancing B2B and B2C channels, and building relevance in highly competitive markets.
Diego Sebastián
VPCustomer Experience & Retail Innovation COACH INC
12:00 P.M
CONVERSATION
The Mind Behind Design: Creative Thinking and Public Universities in Shaping the Creative Industries
The fashion industry requires more than technical expertise—it requires creative thinking developed with academic rigor. In this context, public universities play a vital role by expanding access across regions, fostering social relevance, and strengthening connections with local communities and regional productive sectors.
Liliana Restrepo Villa
President, Pascual Bravo University Institution
Lina Maria Ortiz
Vice President for Teaching and Learning, Pascual Bravo University Institution
Mario Fernando Uribe Orozco
Vice President for Science, Technology, Innovation, and Social Transformation, Pascual Bravo University Institution
1:00 P.M
CONFERENCE
WHAT IS LUXURY TODAY FOR THE LATAM CONSUMER? A TENSION BETWEEN ECONOMICS AND ASPIRATIONS
Luxury, defined by exclusivity, uniqueness, and quality, remains a distant or unfamiliar concept for many Latin American consumers. Yet, driven by the aspirational narratives displayed on social media, luxury becomes a powerful desire—sometimes an almost irresistible consumption goal—despite the realities of purchasing power, economic conditions, and market accessibility.
Latin America is a predominantly middle- to lower-income region, where luxury may feel out of reach, but it is also increasingly present in everyday life. The tension between reality and aspiration creates significant opportunities for the fashion market to redefine value, accessibility, and new expressions of luxury.
Camilo Herrera
Founder of RADDAR Consumer Knowledge Group
2:00 P.M
CONFERENCE
DESIGNING DIFFERENCE: IDENTITY AND POSITIONING IN THE AGE OF VISUAL HOMOGENIZATION
A reflection on how brands can build a recognizable identity in a context where visual references circulate globally, exploring the role of design, communication, and culture in creating distinctive propositions with an authentic voice of their own.
Diego Labrín Ladrón de Guevara
Fashion Researcher, Critic, and Author of the book “Multifocal Fashion Processes”
3:00 P.M
CONVERSATION
INFLUENTIAL DESIGNERS: LVMH PRIZE AND MAZ “FROM COLOMBIA TO THE GLOBAL RADAR”
Explore how Latin American brands are positioning themselves within the most relevant conversations in global fashion through a strong creative identity, an author-driven vision, and a distinctive cultural narrative. Drawing from MAZ’s experience and its presence on platforms such as the LVMH Prize, this panel will reflect on what Colombia is doing right to gain international recognition, as well as the challenges, opportunities, and learnings involved in building a globally oriented brand from Latin America.
Manuela Álvarez
Founder & Creative Director at MAZ
Mónica Garzón
Editor-in-Chief of FUCSIA Magazine
4:00 P.M
CONFERENCE + CONVERSATION
WOMEN’S TRENDS FALL WINTER 26/27
The objective of this space is to explore how the women’s market trends presented by the Knowledge Lab and Future Snoops for the Spring Summer 2026 season can influence and shape a brand. Understanding the perspective of leading brands within the industry will be essential to highlighting Latin America’s creative advantage and its potential to position itself as a global hub for the creation of brands with international vision.
Sara Carvajal
Fashion Researcher at Inexmoda
Kely Velásquez
Creative Director in Santísima
5:00 P.M
CONFERENCE
WHY DO STORES EXIST IN 2026?
Explore how physical retail has evolved beyond being just a commercial channel to become a tool for cultural positioning, experience, and brand building. This talk will analyze how global brands are redefining the role of stores in a context shaped by digital dominance, hyperconnectivity, and new consumer behaviors.
Djurdja Milutinovic
Director of Store Design and Development KARL LAGERFELD | MBA, Luxury Management
THURSDAY, JULY 30
9:00 A.M
CONFERENCE (VIRTUAL)
NELLY RODI: 2027 LIFE & STYLE
This annual cross-industry trend report deciphers emerging consumer behaviors, attitudes, values, and lifestyles. It translates social shifts into a forward-looking vision for design, interior design, architecture, art, retail, mobility, fashion, gastronomy, beauty, electronics, leisure, and more. In doing so, it provides professionals in innovation, CSR, marketing, and strategy with the key insights needed to anticipate disruptive changes, identify new growth drivers, and stay ahead of the competition.
Vincent Grégoire
Director of Consumer Trends & Insights in Nelly Rodi
10:00 A.M
CONVERSATION
Global Platforms: Redefining Luxury in the Fashion Industry
Explore how major global platforms—from trade shows and marketplaces to retailers and international buyers—are redefining the concept of luxury in the fashion industry. This conversation will examine new market dynamics, shifts in seasons and commercial formats, evolving consumer expectations, and the strategies that are driving success in an increasingly global, dynamic, and demanding environment.
Angela Alvarez
Via Comunicación, Spain | Lecturer, IED
Hector Garcia
Director, Master’s Degree in Fashion Business – IED Madrid, Spain | Fashion & Retail Marketing Director
Moderator
Ana Beliza Mercado
Head of Global Communications | Columnist
11:00 A.M
CONVERSATION
Cultural Sustainability: Craftsmanship and Artisanal Heritage
In a market where authenticity is increasingly valuable, craftsmanship and artisanal practices represent much more than a technique—they are a source of innovation, identity, and differentiation. This conversation will explore how traditional knowledge and skills are driving new ways of creating value, connecting with consumers, and building brands with a distinctive identity in the fashion industry.
Maria Elena Villamil
Creative Director at MEV
Adriana Arciniegas
Creative Director at Mayorga Studio
Lina Bustillos
Consultant, Researcher & Author at AUREUM COACHING
12:00 P.M
CONFERENCE
MODAES – THE FASHION MAP: WINNERS AND LOSERS IN THE FASHION INDUSTRY OVER THE PAST DECADE
Drawing on the insights of Pilar Riaño, founder of Modaes, this conference examines the business models, brands, markets, and regions that have emerged as leaders, as well as those that have lost their competitive edge. The session explores how digitalization, fast fashion, luxury, sustainability, and increasing pressure on margins have reshaped the industry's rules of the game. An essential discussion for understanding where the fashion industry is headed and the key lessons from a decade of profound transformation.
Pilar Riaño
Founder, Modaes
1:00 P.M
CONVERSATION
THE STATE OF THE FASHION SYSTEM 2026
The State of the Fashion System panel explores how data and strategic insight can help brands make better decisions in an increasingly uncertain landscape. The conversation examines consumer behavior, international trade dynamics, opportunities for domestic and global expansion, the value of brand identity, and the production challenges facing the industry. It highlights how data can serve as a compass for identifying challenges, uncovering opportunities, and shaping value-driven strategies for the fashion system.
Camila Ortiz
Operations Manager & Director of the Fashion Observatory at RADDAR CKG
Alejandro Escobar
Strategic Manager at Sectorial SAS
Juan José Gallón
Corporate Affairs Researcher at Inexmoda
2:00 P.M
CONVERSATION
DESIGNING CULTURE: FASHION AS LANGUAGE, COLLABORATION AS EXPRESSION, AND COLLECTIVE ENERGY AS ESSENCE.
What happens when fashion stops being an industry and becomes a tool for building culture? This conversation invites reflection on the power of storytelling, collaboration, and creativity to activate territories, strengthen cultural identity, and project new ways of representing Latin America. Through experiences that connect heritage, cities, media, and creative industries, we will explore how fashion can transcend garment design to become a language that unites people around a shared purpose, revealing one of the region’s greatest strengths: collective energy.
Marco M. Emiliani
Designer & Creative Director – ANTHIAS & SADU CREATIVES
Valentina Guzman Ángel
Director of Strategic Foresight and New Futures at Cartograma
3:00 P.M
CONVERSATION
Innovating to Sophisticate: Companies Transforming the Fashion Ecosystem
This conversation brings together business leaders to discuss how innovation, the sophistication of value propositions, and a strategic brand vision can strengthen the competitiveness of the fashion ecosystem. Through real business experiences, the conversation will inspire more organizations to create greater value, differentiate themselves, and access new opportunities in international markets.
Andrés Cadavid
Head of Radio Station and News Production, CCMA
Mildred Jaramillo
Founder at MUAR
Andrey Pérez
Gerente de Ancona y fundador de Colorless
4:00 P.M
CONVERSATION
CONFERENCE + CONVERSATION: MEN’S FALL/WINTER 26/27 TRENDS
The objective of this session is to explore how the men’s market trends presented by the Knowledge Lab and Future Snoops for the Fall/Winter 26/27 season can be integrated into a brand strategy. Understanding the perspective of leading brands in the industry will be key to highlighting Latin America’s creative advantage and its potential to position itself as a hub for building globally minded brands.
Gabriela Toro
Knowledge Researcher at Inexmoda
Ana Villegas
Brand Director at Remanence
5:00 P.M
CONVERSATION
THE EDIT: HOW TASTE BECOMES CULTURAL CURRENCY
Explore how taste, aesthetic judgment, and the role of the curator have become forms of cultural capital in the contemporary fashion and luxury industries. Unlike technical skills that can be taught and measured, taste remains one of the most difficult assets to quantify—yet one of the most valuable in an era where abundance and algorithms reward immediacy.
This conversation approaches the topic from four different perspectives: designer fashion, global cultural curation, luxury travel experiences, and the editorial perspective of the media—seeking to understand who defines taste today, how judgment and expertise are monetized, and what role Latin America plays in this ongoing conversation.
Carlos Agnoli
Founder at Agnoli The Brand
Gerardo Echeverría
Acquisition Manager, Airbnb Experiences Mexico at Airbnb Luxury & Experiences
Alina Moreno Villa
Director, NUEVE36AM
Helena Fadul
Editor-in-Chief, Harper’s Bazaar Colombia at HSFB Editorial SAS
INSTITUTIONAL PARTNER
STRATEGIC PARTNER
Thematic axes
Uniqueness is the New Luxury
Three perspectives to understand how brands are transforming the industry and building the future. Explore the key themes that will guide the conversations, ideas, and learnings of the 2026 Knowledge Set.
Discover expansion
For years, growth meant selling more, opening more stores, and reaching more markets. Today, expansion has taken on new forms.
This axis explores how brands are redefining growth through creative strategies, flexible business models, digital platforms, collaborations, internationalization, and new ways of connecting with their audiences.
Because expanding is no longer just about increasing the size of a company—it’s about amplifying its impact, its reach, and its ability to create value.
Key questions explored in this axis:
How are the most relevant brands in Latin America growing?
What does expansion mean in an increasingly competitive global market?
Marketplace, retail, e-commerce, or community?
How can brands balance growth, profitability, and purpose?
Discover value
In a world where products are increasingly similar, true differentiation lies in what people are willing to value.
This axis examines how brands build value propositions that go beyond price to generate preference—from design and innovation to sustainability, experience, culture, and knowledge.
Because contemporary luxury is not defined by economic exclusivity, but by relevance and meaning.
Key questions explored in this axis:
What creates value for consumers today?
How can brands build sustainable competitive advantages?
What opportunities are transforming the industry in Latin America?
How can identity and creativity become business assets?
Discover signature
The most memorable brands are not necessarily the biggest—they are the ones with something unique to say.
This axis explores the power of authenticity, identity, and differentiation as strategic tools to build meaningful brands. It is a space to understand how storytelling, cultural codes, creative DNA, and long-term vision become competitive advantages.
Because in an era of oversupply and homogenization, being different is a luxury.
Key questions explored in this axis:
What makes a brand unique?
How can brands build an authentic identity without losing relevance?
What role do culture, territory, and local narratives play?
How can creativity be transformed into recognition and recall?
